This was an enjoyable project for me because I was a bartender for many years and have a deep appreciation for the craft of creating spirits as well as the craft of using them skillfully. The producers of Reserve Bitters are creative and bold with their flavors. The goal for their package design was to embody the fun flavors and appeal to bar professionals as well as every-day mixers seeking something great for their home bar. We created a classy design that can be altered in respect to each distinct flavor. These bottles look beautiful on the bar and also stand out to consumers on shelves at the market.